The only "iron on transfer" I have seen is stuff that goes on t-shirts. The "Si" could be this. Really the "Si" that I have on my seats is raised it looks seamless. It feels like "felt" and it does have some sort of adhesive on the back. If this is what an iron on transfer is then it is one, i really haven't deal with them. The car was like this when I bought it from the dealer.

<Me thinking> I wonder if other si's have the logo on the seat?

Convo between me and the dealer
Me: Hey did the car come with the "Si" on the seat like that?
Dealer: No, we had that done custom.
Me: Cool, I like it.